In our ongoing series on trends, we look at the young and fun alternative to pastels - bubblegum colours. Thanks to stars like Nikki Minaj and Katy Perry, Japanese modern culture and the popular Vivienne Westwood Anglomania for Melissa shoes, bubblegum colours have never been more popular - and the more cartoon-like the better. The jelly material more commonly remembered for those beach shoes worn in the 90s is now better known for this particular trend.
What better way to get Katy Perry’s look than to wear the shoes she’s been seen in? For a more subtle take on the look, go for something a little more grown up, but still have that pop of colour that you’re after. Add to this pretty details which match your outfit and you're set.